Community: a community of industry professionals, connecting and interacting

Privacy: a closed community with invitation and membership by NMC webjam owner approval

Aggregate: industry information and related media collated from across the web

Co-editorial: members can be made co-editors allowing collaboration and content creation

Replication: members can create their own branded NMC pages, turning the audience into publishers

Community: the audience can become more involved with the issue and group

Aggregate: information about the issue and related media collated from across the web

Co-editorial: multiple members of the community and organisation can edit the site

Replication: the site's message can be sent virally by the audience to influence comment, interest and action

Community: a community emerges around the blog, enabling a connection with the audience

Privacy: site is dual-use – for both external and internal communication

Aggregate: industry information and related media collated from across the web

Editorial: other users are easily able to comment on issues raised in the blog